Look out for the new J-Crew spots with the Farryl Purkiss soundtrack and the sexy girls. Luke has just finished these five spots for Jason Fialkov from Egg, who he describes as “a legend”.
“Jason
filmed the commercial himself and he did an amazing job creating
moments coming in an out of focus manually, which is really hard to
do on a fast lens”, says Luke. He says it was quite difficult to
cut because there was so much amazing footage, but it was not really
that bad having to watch all that footage of incredibly sexy women
wearing almost nothing.
The spots were shot on 16mm which is Luke's favourite format to work with because of the slight grittiness and grain that you don't get from 35mm. It also lends itself to HD formats really well so you don't have to muck about with extra crops and that kind of thing. The grade was completed at Searle Street Post on the Pablo and the online was done at Priest by Grant “The Monk” Aerts on Smoke, which turned out to be a really useful tool to adjust the softness and saturation of the shots quickly and non-destructively.
